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Mayfly - Brand leadership consultancy
Our approach
The key to our consultancy approach is the following triple focus, which we find provides an excellent startpoint for creating brands with truly sustainable competitive advantage:
Build quality relationships
Our approach to developing powerful brand relationships is structured around several key principles:
Broad, strategic thinking
We encourage brand leaders to think, not only about consumers and shoppers, but also about competitors, trade customers, third party brands and environmental relationships.
Knowledge
We believe that you should know more about your relationship 'partner' than any other brand.
Closeness
Get closer than any other brand.
Emotional connection
Ensure that all your brand relationships are rooted in an emotional connection.
If you would like help improving the quality of your brand's key relationships, please contact us.
Create added value
To create true added value, we focus on piecing together the following four brand strategy elements:
Brand and category visioning
Redefining and reinventing the category that your brand operates in, using consumer language.
Brand innovation
Pushing your brandıs boundaries and clarifying where you can and can't take it.
Brand values and beliefs
Being clear and creating a shared concensus on what your brand stands for and believes in.
Growth drivers
Optimising the potential for the four key growth drivers: Product and pack, Price and promotion, Distribution and Consumer communication.
Make it happen in less time
Press the fast forward button below to discover how we can help you to translate strategy into action in less time:
Engaging hearts, minds and guts!
Engaging and building teams at the outset of a project through asking questions together rather than trying to sell and seek team alignment to a set of answers.
Fit for purpose, project management tools
Adapting best practise project and programme management tools and thinking to create a structured framework that allows the team to spend more time on problem solving and less time on firefighting and reporting.
If you would like to make things happen faster, contact us.
Tel: +44 (0) 7917 866390
Email: rob@mayflymarketing.com